A mobile app is a compact software which provides usability of features and multiple functionalities. Mobile apps are providing ease to the hectic life. From work to entertainment, fitness to relaxation, booking to organizing, finding a place to hangout, for social media and for every single task there is an app available. Apps have changed the complete scenario from business to people’s life.
We all are surrounded by apps and we do use them frequently. An app is a business in itself and business are running by apps nowadays. Now let’s have a brief discussion over why apps are important for businesses.
Let’s take an example: A normal business person who always sticks to work, keeps thinking for his/her business’s growth, scopes, targets, multiple scoring graphs, and practices to stay high, all these things are her/his priority, but these are the signs of an extremely busy personality. One who is totally disconnected from other aspects of life.
The solution for this is to make yourself organized with Smartphone applications and get control over your work with these apps without working in a traditional office environment.
Mobile applications provide ease to businesses. It is possible to stay connected with your work without even being physically present. You can get access to your work and perform various business operations like digital marketing, distribution, schedule appointments, increase productivity and revenues, engage your workforce, and keep a track on everything that is associated with your business by having specifically designed business applications.
There are several factors that we can name that has changed the way to do business. Take a look over them and justify yours.
Mobile applications have increased the availability of connections whether it’s your co-workers or users, you can instantly get connected with them via text or video chat. You can send promotional messages to your customers with the help of real-time information to get their attention.
You can also schedule brief meeting sessions on group chats to increase work productivity. Your employees will be more focused and can access work resources from everywhere and submit the reports easily via app to avoid hectic report sending tools.
With the help of a good developer as one gets the iOS and Android app development done for their business, one can perform weighty tasks easily like money transfer, book airline tickets, find a nearby restaurant etc. Performing these tasks without apps takes a lot of time and resources.
Major business benefits of mobile apps are:
1. Stay paperless to avoid manual mistakes
2. Reduced time, costs and efforts
3. Improved workplace interactions
Spice up the Brand Awareness
It is difficult to forget a brand if it is appearing on the mobile screen continuously. Appealing logos and catchy slogans are small but powerful tools to enhance your brand awareness. If your app is having the same, it makes people more loyal and engaged. You can use push notifications to offer them deals like “you haven’t tried your favourite sunglasses from last two weeks, Open the app and grab now”, by this you can easily steal the attention.
Great Social Impact
78% of customers rely on social media to influence their purchasing decisions. There are some apps that let you post about services, ask invites and share stuff with users on social media, these apps are highly beneficial in order to make a solid brand identity. People are demanding apps with social media integration to snatch a large number of users.
Active social pages on Facebook and Twitter are good to promote your business because prequalified customers will definitely reach you via apps and like your presence on social media.
Understand your target audience and realize which platforms are best to advertise your services and imagine the success of your brand with the power of the social world.
Increased User Base
Right app strategies like loyalty programs, push notifications and coupons are important assets to increase the user base. You will be lacking a large number of customers if you don’t have any app of your business because 40% of total day time is spent on mobile applications. Now you can smartly estimate that how important is to have a functional app for any business.
Moreover, you can improve your user base by allowing them to write feedbacks, reviews and any query for the app. The users will most probably rate your app, recommend it to others, if they get frequent responses from you. This will also increase more users gradually.
A mobile app is an all-time open store for its customers. In-app advertisement and In-app upgrades are useful to generate potential revenues by an app. There are varieties of monetization we can acquire within apps like paid apps, paid apps with paid feature, and one time paid apps. You can also generate revenues by free app and, for that, you have to know more about your users.
Since the evolution of mobile apps, there is a drastic change observed in the way businesses are growing and taking new directions for their working pattern. Users are expecting more functionality in their app and hence the service providers are striving to add more features to satisfy their users.
People are free to work from anywhere and take proper utilization of services. The ultimate motive of businesses is to provide comfort to its end-users. There is no limit to improve efficiency; it is a never-ending cycle and it’s better for all to stay in the competition.